Film About Billy Graham’s Life Dubbed ‘The Early Years’

The coming-of-age story of 20th century icon Billy Graham will be seen on the big screen this fall through the release of the film Billy: The Early Years. This highly anticipated film will be released theatrically on October 10, 2008 across the country.

Graham is portrayed in the film by rising young star, Armie Hammer (Veronica Mars, Flicka), who was announced as the upcoming Batman/Bruce Wayne in the new film, Justice League: Mortal.

Directed by veteran Actor/Director and Golden Globe nominee, Robby Benson (the voice of the Beast in Disney’s Beauty and the Beast, Ode To Billy Joe, Ice Castles, The Greatest Story Ever Told), the Billy: The Early Years‘ cast includes well-known Hollywood talent including Oscar-winner Martin Landau (Mission: Impossible, Ed Wood) and Lindsay Wagner (The Bionic Woman); as well as Stefanie Butler (CSI: NY), daughter of ex-Atlanta Brave Brett Butler; Kristoffer Polaha (North Shore) and platinum selling country sensation Josh Turner (Long Black Train) as singer George Beverly Shea. John Carter Cash, son of John and June Carter Cash, serves as music producer.

Together with Rocky Mountain Pictures, In Service America, Interlinc and other additional marketing partners, the Billy: The Early Years marketing plan will seek to create significant grassroots traction while radio, television and newspaper advertising and promotions will work in conjunction with additional aspects of the campaign. The film launch will also encompass a number of strategic marketing elements, including more than 50 VIP screenings in key markets, a soundtrack highlighting Christian and country music artists, key events built around Graham’s 90th birthday, a novel of the work published by Thomas Nelson Publishers and an upcoming home entertainment DVD release.

Nashville based Landis Entertainment & Media Partners, run by Barry Landis, will spearhead all marketing aspects of the film, in association with the distributor Solex/MATP. Landis is a long time entertainment marketer of faith-based properties for entertainment and corporate conglomerates such as Wrigley’s and AT&T was also the head of companies such as Atlantic Records, Warner Bros. and KOCH Records Christian divisions.

Producers Larry Mortorff and Martin Shiel commented, “We are extremely excited to be surrounded with such an amazing team and have tremendous confidence in their ability to market this distinguished and touching new film.” Producer Bill McKay said, “Barry Landis is a blend of an entertainment strategist as well as a great wrangler and distiller of the group’s ideas.”

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