Matthew West has initiated a national campaign around his song “The Motions.”
Boasting the Most Played Christian AC Song of 2008 with “You Are Everything,” according to Radio & Records, Matthew West’s latest hit, “The Motions,” is following suit. The song currently holds at No. 2 on the Radio & Records Christian CHR chart and Top 5 on its Christian AC chart. Such momentum has driven nearly a 600 % increase in digital sales of the song over two months, currently making it the second best-selling Christian single, as indicated by SoundScan’s Christian/Gospel Digital Tracks chart. Sales of the album itself have tripled since the beginning of the year, and Something To Say is currently featured as part of iTunes $7.99 Easter promotion.
And to help further connect listeners with the message behind “The Motions,” West has developed a devoted web page for fans to voice their commitment to “avoid the trap of simply going through the motions.” More than 800 have shared their “Motions Resolution,” and many have commented on how the song has changed their way of thinking.
John Wofford is a free-lance writer and professional tutor who lives in the foothills of Georgia.
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